2023 RAV4 Prime

Power up your drive.

Interior Technology

RAV4 Prime's available steering wheel-mounted paddle shifters put its power directly in your hands, while available SofTex®-trimmed, * heated-and-ventilated front seats give you the support you need to take on all your adventures. And with RAV4 Prime's available panoramic roof, you can soak up the atmosphere from every point of view.

Available features:
  • 12.3" Fully Digital Gauge Cluster
  • Head-Up Display
  • Paddle Shifters
  • Panoramic Glass Roof
  • USB Ports and Qi-Compatible Wireless Charging

*Features listed above available on select trim levels

Infotainment Features

Designed to enhance every moment behind the wheel, RAV4 Prime's available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like "Hey, Toyota." From listening to music to finding your destinations, and more-stay connected to every adventure.

Available features:

  • Apple CarPlay
  • Android Auto
  • SiriusXM
  • Wi-Fi Connect
  • Bluetooth
  • Touch Screen
  • JBL® Sound System

2023 RAV4 Prime

With an advanced gas/electric powertrain, RAV4 Prime delivers the power you crave while still delivering a smooth, comfortable ride.


RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time * means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.

Available features:

  • Electronic On-Demand All-Wheel Drive
  • An Electric Drive EPA-estimated combined 94 MPGe rating
  • Hybrid Drive Modes
  • Hybrid Battery Warranty
  • 6.6 kW Charger- Charge up in as little as 2.5 hours

*Features listed are based on the Toyota Trim Options

Exterior Technology

Tough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the "sport" back in "SUV.".

Available features:

  • Sport-Tuned Suspension
  • Two-Tone Paint
  • Hands-Free Power Liftgate
  • 19-In. Wheels
  • Hands-Free Power Rear Liftgate
  • Vertical LED Lights

Features listed above available on select trim levels

Available Trim Levels

Discover Your RAV4 Prime two unique grades to choose from

  • SE- $42,340 MSRP
  • XSE- $46,210 MSRP

*Price will vary based on options selected

Toyota Motor Sales, U.S.A., Inc. (TMS) is pleased to provide dealers the opportunity to convey the above information. When reviewing a Toyota dealer’s inventory, please note that all information, including but not limited to pricing and vehicle status, is provided by and is the sole responsibility of that dealer. As such, TMS is relying on the dealer to ensure the continued accuracy of the information provided. Any questions or concerns should be addressed with the applicable dealer. TMS disclaims all liability for any inaccuracies.

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  1. Hometown Toyota

    313 SE 13th St
    Ontario, OR 97914

    • Sales: (541) 889-3151
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Hometown Toyota

313 SE 13th St
Directions Ontario, OR 97914

  • Monday8:30AM to 7:00PM
  • Tuesday8:30AM to 7:00PM
  • Wednesday8:30AM to 7:00PM
  • Thursday8:30AM to 7:00PM
  • Friday8:30AM to 7:00PM
  • Saturday8:30AM to 6:00PM
  • SundayClosed