2023 Prius

The hybrid reborn.

Interior Technology

The 2023 Prius is designed for your convenience, Prius' interior features the latest tech, like available Premium JBL 7 Audio and the color Head-Up Display (HUD) that uses aircraft-inspired technology to project important information right onto the windshield. Stylish touches further elevate your driving experience.

Available features:
  • 7" Fully Digital Gauge Cluster
  • Digital Key Capability
  • Navigation SystemQi Wireless Charging
  • Heated and Ventilated Front Seats
  • Six USB Ports
  • Digital Rearview Mirror

*Features listed above available on select trim levels

Infotainment Features

The available 12.3-in. multimedia display is your hub for accessing playlists, podcasts and entertainment options with ease. As you make your way to your destination, you can stay connected with mobile apps on demand. Best of all, Highlander Hybrid allows you to access its system controls with the sound of your voice.

Available features:

  • Apple CarPlay
  • Android Auto
  • Alexa
  • SiriusXM
  • Wi-Fi Connect
  • Bluetooth
  • Touch Screen
  • JBL® Sound System

2023 Prius

Captivating all-new design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.


The all-new 2023 Prius features a new hybrid engine for the model. Underneath the hood is a 2.0L 4-cylinder engine with up to 196 hp: It's powerful enough to go from 0-60 mph in 7.2 seconds. Fine-tune the way you drive your Prius with four driving modes. EV Mode * lets you operate solely on battery power at low speeds for short distances and in limited circumstances.

Available features:

  • 2.0L 4-cylinder Engine with up to 196 HP
  • Hybrid Drivetrain
  • Standard Front-Wheel Drive, Available All-Wheel Drive
  • Electronically controlled Continuous Variable Transmission (ECVT).
  • EPA-estimated combined 52 mpg
  • Four Driving Modes

*Features listed are based on the Toyota TRD Options

Exterior Technology

Striking from any angle, Prius' sleek silhouette is defined by smooth curves and sharp details. And available 19-in. alloy wheels complete a look that proves you don't have to sacrifice style for efficiency.

Available features:

  • 19-In. Alloy Wheels
  • Distinctive LED Headlights and Taillights
  • Fixed Glass Roof
  • Low Center of Gravity

Features listed above available on select trim levels

Available Trim Levels

Have it all with the 2023 Toyota Prius. It's geared up to take on your every whim with its style,  tech and capability features that'll leave you inspired. With ample cargo space and available AWD potential, Prius continues to set the standard for the modern-day hybrid..

  • LE - $27,450 MSRP
  • LE AWD - $28,850 MSRP
  • XLE - $30,895 MSRP
  • XLE AWD - $32,295 MSRP
  • Limited - $34,465 MSRP
  • Limited AWD- $35,865 MSRP

*Price will vary based on options selected

Toyota Motor Sales, U.S.A., Inc. (TMS) is pleased to provide dealers the opportunity to convey the above information. When reviewing a Toyota dealer’s inventory, please note that all information, including but not limited to pricing and vehicle status, is provided by and is the sole responsibility of that dealer. As such, TMS is relying on the dealer to ensure the continued accuracy of the information provided. Any questions or concerns should be addressed with the applicable dealer. TMS disclaims all liability for any inaccuracies.

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  1. Hometown Toyota

    313 SE 13th St
    Ontario, OR 97914

    • Sales: (541) 889-3151
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Hometown Toyota

313 SE 13th St
Directions Ontario, OR 97914

  • Monday8:30AM to 7:00PM
  • Tuesday8:30AM to 7:00PM
  • Wednesday8:30AM to 7:00PM
  • Thursday8:30AM to 7:00PM
  • Friday8:30AM to 7:00PM
  • Saturday8:30AM to 6:00PM
  • SundayClosed